Every idea starts with a problem… Mine? I was burned out. Back when I was building my first company, working nonstop on my computer, my 20/20 vision went blurry and my body began to shut down. The effects of a constant computer grind were so intense that I spent the following year moving my work setup nearly every day, struggling to get work done.
Friends working towards big goals had similar experiences, and we all couldn’t believe how hard it was to work for an 8, 10, or 12 hour stretch without feeling like we were killing our eyes. But, my job as a new business owner depended on it—so, what other option was there? It turns out there was some common sense behind it...
Our bodies weren't made to sit in front of a computer all day and no matter how dedicated or passionate we are when it comes to work, the light that powers computer screens puts a severe strain on our eyes—while draining energy and brain power.
To remedy this, I started AdvanceAware.